Episode 48: On the Power of Pinterest & Why it's Okay to be in Process with Lindsey Rains (Equestrian Author Spotlight Podcast)
Episode 48: Welcome to the Equestrian Author Spotlight podcast! In each episode, you’ll hear inspirational stories from horse book authors including writing advice and marketing tips to help you write your own horse book. If you are an author, aspire to be an author, or simply love horse books then you are in the right place!
In this week's episode, you'll meet Hoof Print Marketing Founder Lindsey Rains. You'll learn ...
Watch Lindsey Rains' Interview on YouTube!
Or listen to the audio only version.
About Lindsey Rains
Lindsey Rains is a Pinterest Marketer and Copywriter who specifically works with horse businesses and equestrian online publications. She currently lives in North Idaho, USA, with her husband, where they spend admittedly too much of their free time searching for the perfect cup of coffee.
Having ridden horses close to her whole life, she is well acquainted with the specific needs of the Equestrian community. She works with content creators (writers, publishers, video creators) and equine business owners who serve a specific need for a product or service in the equine world.
Lindsey is the owner of Hoof Print Marketing, a boutique equestrian social media agency serving clients like The Plaid Horse, Savvy Horsewoman, and Horse Rookie.
Lindsey Rains Podcast Interview Excerpt
Carly: We first came to know each other through your equestrian blog Alta Mira Horsemanship (which was recently acquired by Horse Rookie). Talk to us about what people can find from you on Horse Rookie and what equestrian topics you cover.
Lindsey: I write about the essentials of what it means to have a connection with your horse. I talk a lot about horse training, equine partnership, and miscommunications we might have with our horses or how we can get from point A to point B with our horses using partnership rather than force. I also write about equestrian mental health and cover amazing equine stories, too. Basically, I write about anything that ties into having a solid foundation with our horses. Psst ... Lindsey writes about horse books, too!
Check out her review of In the Reins here:
Carly: What got you interested in these particular topics?
Lindsey: There was a time when I was in a string of barns and had trainers who all taught to use force. I loved horses, and wanted the best for horses, but from the very beginning I was taught that you "have to" make them do it. No surprise that I was always riding tense horses. I just didn't know that there was another way. Of course, that built up my fear about horses and my ability to control them.
I started pulling away from the competitive scene, and then I found this really great trainer. I wrote about her in an article called The Trainer Who Changed Everything. Her name is Abby. She is incredible and she kind of came from the same perspective of being really steeped in the horse world. She basically took me all the way back to the basics and changed my riding life. She taught me that it's okay to be in progress.
Read more of Lindsey's articles on Horse Rookie here: https://horserookie.com/author/lindseyr/
Carly: After learning so much through your your equestrian blogging experience, you moved on and started a full service marketing agency called Hoof Print Marketing. Tell us about your company.
Lindsey: Hoof Print Marketing stemmed from the overwhelming response from the equestrian online world to learn more about Pinterest. It is, first and foremost, a space for the equine community to come and learn about how to grow their presence online.
Hoof Print Marketing offers free tools to help people with their online horse businesses and/or websites, including articles about Pinterest marketing and content creation and free downloadable guides.
For those who want to dig deeper, Hoof Print Marketing also offers courses with step-by-step teaching to set up and optimize a Pinterest account and strategy that serves a target audience.
I also offer a suite of one-on-one Pinterest Management & Copywriting Services for those who see the value in Pinterest, but need to focus their time on other aspects of their business.
At Hoof Print Marketing, I believe that when we put the client first, integrity and excellent service follows suit. Not only is this a value of Hoof Print Marketing and its services, but also of the teaching that we do.
Carly: Why did you decide to focus on Pinterest at Hoof Print Marketing?
Lindsey: The thing is, I want to see our niche grow even more online. Back in 2017 when I started my blog, I felt like I was kind of spinning my wheels with social media outlets. I would see little spikes in traffic from posting my articles, but was constantly fighting algorithms that were geared towards social engagement. I had heard about the potential of Pinterest for traffic from other niches, like finance & recipe blogs, but saw that relatively few equine creators were present on the platform.
Soon I not only saw a huge upturn in traffic to my site, but also consistent, passive traffic, even when I didn’t post a new article. As I got more familiar with Pinterest, I realized two things:
1. Equestrians are on Pinterest, looking to shop, learn, and be inspired.
2. Most big equestrian brands were not taking advantage of the platform.
Since I began offering Pinterest services, I have helped many horse businesses see consistent growth in brand awareness and traffic to their websites. But the thing is, I don’t want to be the equestrian guru on Pinterest. I want more people in our world to know about both the potential of Pinterest, and how to use it for our online businesses.
So, if someone is new to Pinterest marketing, I can be their Pinterest guide! I’m here to teach and inspire those in the horse business and content creation world to expand their reach through Pinterest marketing.
Lindsey shares advice and tips on how authors can use Pinterest during her full interview. Listen in, so you can be a Pinterest pro, too.
Connect with Lindsey Rains
Horse Rookie Articles: https://horserookie.com/author/lindseyr/
How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time is the book Lindsey and I discussed during the interview. Written by Nina Amir, this resource guides writers through the process of developing targeted blog content that offers a way to regularly produce content without the pressure of having to "work on a book."
New Interviews Every Wednesday!
Make sure you never miss a show by subscribing on YouTube or Apple Podcasts. This podcast is made possible by listeners like you. I appreciate your support!
Thank you for joining us this week on the Equestrian Author Spotlight podcast I hope you enjoy these Q&A sessions with wonderful equine authors who love all things horses and writing just like me.
If you are an author who writes about horses and would like to be spotlighted please let me know. Visit my contact page to fill out a request. I'd be happy to have you on the show, too.
About Your Podcast Host Carly Kade
Carly Kade is an award-winning independent author, horse owner, creativity coach, and the host of the Equestrian Author Spotlight Podcast. She helps fellow writers start, grow, and expand their author careers. Creative writing makes her spurs jingle!
Carly's award-winning In the Reins equestrian romance book series was written with horse lovers in mind, no matter which discipline they ride. The horses are as vital to moving the story forward as the human characters are.
These books are perfect for poolside reading, taking to the beach, or settling down with after a day of horseback riding.
Please note that this post contains affiliate links. If you choose to buy any books featured, I will receive a small commission at no extra cost to you. These affiliate purchases help with the upkeep of the podcast. Thanks for your help keeping this site running!
Books by Carly Kade
Carly Kade writes for anyone who loves horses, handsome cowboys and a great romance. Creative writing about horses makes her spurs jingle!