The Self Publishing Show: Marketing to a Niche with Carly Kade

It was such an honor to be a guest on the Self Publishing Show, which provides weekly inspiration and education to writers at all stages of their careers. They feature interviews with million-selling indie authors, breakout stars from traditional publishing, industry insiders and tech geniuses who show you how to put the incredible tools at our disposal to their best use.

​In the interview, we discuss ...

• How writing about a passion automatically lends authenticity to a book
• The importance of educating oneself about intellectual property and its value
• Creating a community of authors in the same small but growing sub-genre
• How a small niche can help, not hinder, marketing
• How to get more written in every busy day

I've been listening to The Self Publishing Show since I first started out on my independent author journey. To be a guest on the show was such a special experience, especially when I learned that I was referred to them by fellow equine author Laura Hess. It makes my spurs jingle when authors unite.

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Watch The Self Publishing Show Interview

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Or listen to the audio only version

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Get The Secrets to Writing Faster & More Often

Interested in The Secrets to Writing Faster & More Often complimentary guide that I mentioned during the show? You can get it by clicking the graphic below.

In this free guide, you'll learn the writing secrets used
​by successful authors. 

Sitting down and starting to write is the hardest part for most authors. These 8 secrets help bypass the stress, fear, anxiety, or overwhelm that you naturally feel when you think about sitting down to write.

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Speaking of Authors Uniting ...

Did you know I host a podcast for authors of horse books? The Equestrian Author Spotlight is a weekly podcast featuring interviews with equine authors who love all things horses and writing about them.

​In each episode, you’ll hear inspirational stories from horse book authors including writing advice and marketing tips to help you write or publish your own horse book.

​If you are an author, aspire to be an author who writes about horses, or simply love horse books, then this is the right place!

I learn so much from other horse book authors and appreciate how unique each of our writing journeys are. I love that all the authors in our community linked through our creativity, passion for writing, and love of horses. It is so important to support each other, which I discuss in The Self Publishing Show interview. This opportunity is an example of that. Thank you, Laura.

View the Episode Directory

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About Author & Podcast Host Carly Kade

Photo by Shelley Paulson Photography

Carly Kade is an award-winning independent author, horse owner, creativity coach, and the host of the Equestrian Author Spotlight Podcast. She helps fellow writers start, grow, and expand their author careers. Creative writing makes her spurs jingle!

Carly's award-winning In the Reins equestrian romance book series was written with horse lovers in mind, no matter which discipline they ride. The horses are as vital to moving the story forward as the human characters are.

These books are perfect for poolside reading, taking to the beach, or settling down with after a day of horseback riding.

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